Join Produal and Accelerate Growth as our Marketing and Communications Manager

Produal makes invisible changes measurable and visible for the building automation and HVAC industry. We want to give buildings the ability to sense. We invent devices to measure and manage the changing indoor circumstances of the buildings.

The demand to optimise building ecosystems and to minimise costs and environmental impact has guided us. Our experts develop solutions that measure, adjust, and communicate accurate data for the building automation and HVAC industry. Together, we make the invisible visible and extend buildings’ life cycles – doing our share of building a sustainable world.

Produal is part of global Bemsiq Group.

Produal is looking for a growth-driven Marketing and Communications Manager to take full ownership of brand, marketing, and demand generation. In this role, you will design and execute scalable marketing strategies, lead the marketing roadmap and team, and collaborate closely with sales to drive Produal’s growth and strategic initiatives that directly support market expansion.

You drive strategic initiatives with bold change management, fuelling organisational growth and operational excellence. You turn insights into action, amplify brand authority, generate high-quality leads, and seamlessly align marketing with sales to supercharge business growth. Your expertise delivers tangible results.

Roles and responsibilities

Growth-Driven Marketing Strategy
Own and execute high-impact marketing strategies and plans that drive business growth, support product launches, strengthen brand positioning, and accelerate market expansion.

End-to-End Marketing Leadership
Plan, launch, and optimise integrated, multi-channel marketing campaigns across digital platforms (SEO/SEM, email, social media) and plan, execute and measure impact of various marketing activities to maximise reach and conversion.

Market Intelligence & Opportunity Identification
Stay ahead of industry trends, customer needs, and competitor activity—turning insights into actionable opportunities that fuel growth and differentiation. Coordinate execution, analysis and follow-up of customer loyalty surveys.

Team & Partner Leadership
Lead, inspire, and develop a high-performing marketing team while coordinating marketing activities in local sales offices, external agencies and partners to deliver consistent, high-quality execution.

Budget Ownership & ROI Optimisation
Take full control of the marketing budget, ensuring efficient resource allocation, performance tracking, and measurable return on investment.

Required Skills and Qualifications

Proven Marketing Experience
At least 5 years of hands-on experience in a results-driven marketing role, with a strong track record in planning, executing, and optimising impactful marketing strategies and roadmaps. Proven ability to drive change and transformation across cross-functional teams to deliver measurable business impact. Strong capability to communicate effectively with engineers and other technical stakeholders (“speaks engineer”). Experience in HVAC or other technical sales environments is considered an advantage.

Relevant Academic Background
Bachelor’s or master’s degree in marketing, business, or a related field, combined with a solid understanding of commercial marketing. Demonstrated organizational change expertise, enabling seamless adoption of new processes and technologies.

Marketing Technology & Analytics Expertise
Strong proficiency in modern marketing tools and platforms, such as HubSpot or Salesforce, Google Analytics, SEO/SEM tools, and social media management platforms. You are comfortable using data to guide decisions and prove impact.

Leadership & Collaboration Skills
Confident leadership style with curious and joyful communications skills, solid project management, and creative problem-solving. You know how to inspire teams, align stakeholders, and drive initiatives forward.

We offer a permanent, full-time managerial role with the opportunity to shape and develop marketing and communications in support of a smarter and greener future. You will have real ownership over your day-to-day work, flexibility through partial remote working, and the freedom to influence how your role evolves.

Your office can be based in Vantaa or at one of Produal’s local offices in Kotka, Muurame or within Europe. Our company culture is genuinely inspiring, positive, and continuously evolving, providing an environment where people are empowered to grow and succeed together.

For more information about this role, feel free to reach out to Maarit Pojanluoma, Headhunter at Target Headhunting Oy, at +358 40 553 9319 or maarit.pojanluoma@targetheadhunting.fi. She will be happy to answer your questions and provide further details.

We warmly invite you to apply! Please submit your CV and application, including your salary expectations, by 4 March 2026 through our online application form. We look forward to learning more about you and your potential to grow with Produal.